Speed Stick is promoting the third year of its partnership with NASCAR driver Cole Whitt.

The brand will be hosting several events at the Kentucky Motor Speedway, giving fans the chance to meet Whitt.

Bill Van de Graaf, Vice President and General Manager, U.S. Personal Care, Colgate-Palmolive, said: “We are looking forward to continuing to celebrate Cole’s performance and support him as he tackles a new race this weekend. As a young driver, Cole consistently remained focused and calm during the most intense and pressure-filled moments. We are encouraging his fans to demonstrate the same resilience and determination as they tackle their own personal goals.”

Speed Stick will continue to support Whitt this year through sponsored races, including the Crown Royal 400 at the famed Indianapolis Motor Speedway also in July, and the Can-Am 500 at Phoenix International Raceway in November.